Executive Management

Art Hodax
Director of Sales
Art Hodax has more than twenty-five years experience in sales and marketing having specialized in the field of Information Technology. His work has included the leadership of sales teams and the
matching of product and service solutions to client requirements for computer hardware, corporate software and
consulting services. Mr. Hodax has led sales organizations for Sun
Microsystems, Oracle Corporation, BearingPoint, Inc. and now Datalytica, Inc.
across industries including Financial Services, Hospitality, Travel, Gaming,
Retail, Telecommunications, and middle markets. In addition to
responsibilities in sales, Mr. Hodax has held leadership positions in corporate finance, product marketing and corporate operations.
Mr. Hodax brings a broad range of interests and experiences to his leadership role at Datalytica. In addition to his business interests, Mr. Hodax is an avid outdoor sports enthusiast and writer. His
affiliations have ranged from participation in the National Association of Accountants to being an active member of the Outdoor Writers Association of America and having published numerous articles
on a broad range of outdoor sports and recreation topics.
Along with his wife Barbara, he remains active in supporting a number of charitable organizations related to medicine and health care. He holds a BA in Economics from Monmouth University in New
Jersey where he also pursued graduate work.

Bart A. Lewin
President
Bart A. Lewin has more than twenty-five years experience in the Engineering and Information Technology fields, specializing in the Gaming, Hospitality, and Retail Industries. He has expertise in marketing technology; intellectual property development, management and protection; product development (software and hardware manufacturing); technical organization management; and IT system implementation.
Mr. Lewin has held technical and executive management positions for companies including Chevron Chemical Company, International Game Technology, Inc., and Pinnacle Entertainment, Inc. He co-founded a successful database marketing software company, DataDesigns, Inc., which was acquired by Group 1 Software, Inc. (now a subsidiary of Pitney-Bowes), where he was retained as the Chief Technology Officer. DataDesigns' customers included Westin Hotels, Stations Casinos, Nissan Motors and GE. He has performed consulting engagements for several enterprises including Las Vegas Sands Corporation, TableMax, Inc. (a game manufacturer), Blue Haven Pools, Southern Bank of Vietnam, and the Isis Hospitality Group. Mr. Lewin also serves as an expert witness in patent litigation.
Mr. Lewin has published numerous articles in industry trade magazines, and he has given seminars internationally on network security, database marketing, technical project management, website marketing, and general management skills. Mr. Lewin holds a BA in Economics from Reed College.

Bernard K. Plagman
Director
Co-founder of Datalytica and Chairman of TechPar Group (TPG), a technology advisory services company that consults on all facets of the Information Technology (IT) industry. TPG focuses on
delivering strategic and tactical advisory services to Technology Investors, Technology Vendors, and Technology Users. In its seven+ years, TPG has grown from three partners to a team of more than 55
consultants, delivering services to 125 clients. Mr. Plagman has over thirty years of experience in applying technology to solve business problems.
Prior to founding TPG, he served his clients as a Partner at PricewaterhouseCoopers (PwC) for the past 18 years. During the course of his career at PwC, Mr. Plagman was responsible for managing
relationships with some of the Firm's most prestigious clients, including FleetBoston Financial, Phillip Morris Cos., Nomura Securities International and AXA. At PwC, Mr. Plagman successfully founded
new consulting businesses for the firm in three new markets: Data Warehousing, Customer Relationship Management and Enterprise Application Integration.
Previously he founded and operated The PLAGMAN Group, which specialized in "Technology Knowledge Transfer", assisting clients with the selection, acquisition and integration of new technologies into
their organizations. The Group delivered a calendar of over 500 public seminar days a year, thereby establishing its reputation and attracting a steady stream of new clients. The Group grew to
approximately 50 people when it was successfully sold to Price Waterhouse as PW's first Management Consulting acquisition. Prior to establishing his own firm, Mr. Plagman was an Executive VP at DBD
Systems, Inc., a firm that specialized in Data Base Technology.
He has published and lectured widely in the field of Information Technology and its successful management. His John Wiley & Sons book, Data Dictionary/Directory Systems: Administration,
Implementation and Control, is widely recognized as the pioneering text on Metadata Management. Mr. Plagman co-authored two books published by the Institute for Internal Auditors on topics of Audit
and Control of Technology: one on Systems Programming and the other on Telecommunications. He has served on the CODASYL Systems Committee, contributing to the early development of technology
architectures for distributed database computing. Mr. Plagman served for over ten years on the Institute for Internal Auditors' Advanced Technology Committee and was the Chairman of the ACM's Special
Interest Group on Management of Data. Mr. Plagman holds a BBA degree in Applied Statistics from Case Western Reserve University and an MBA in Operations Research from City University of NY, Bernard
Baruch Graduate School of Business.

Dr. Charles Popper
Director
Co-founder of Datalytica and CEO of TechPar Group (TPG), a technology advisory services company that consults on all facets of the Information Technology (IT) industry. TPG focuses on delivering
strategic and tactical advisory services to Technology Investors, Technology Vendors, and Technology Users. In its first seven-plus years, TPG has grown from three partners to a team of more than 50
consultants, delivering services to over 125 clients.
Prior to founding TPG, he was Vice Chairman and Chief Technologist for Orama Partners, a boutique investment bank servicing and investing in high-tech start-ups, with a strong focus upon Israeli
companies. As the ranking full-time employee, he was also responsible for the direction of the day-to-day investment banking operations. In his three years at Orama, Dr. Popper evaluated more than
500 companies, helped close eleven private equity deals, and worked closely with the portfolio companies to assist their entry into the U.S. marketplace. Three of these companies continue to flourish
and are now cash-flow positive, and three others continue to operate. This constitutes a very strong record, considering that all the investments were made after the peak of the "bubble" in
mid-1999.
Previously, he was Vice President -- Corporate Computer Resources and CIO at Merck & Co., Inc. from October, 1991 until January, 1999. He was responsible for all areas of computer and
telecommunications technology at Merck, including application development, technical support, and operations. The scope of his responsibility was worldwide and included support for all segments of
the company: research, manufacturing, marketing, and corporate administration, in the areas of mainframe computers, minicomputers, personal computers; voice and data communications, and
videoconferencing. He was responsible for an annual operating budget of about $400M, in addition to a capital budget of about $100M. Dr. Popper served as a member of a number of business leadership
groups, such as the Manufacturing Management Council, the HR Strategy Team, and the Worldwide Cholesterol Business Management Team; he was a regular participant in the other senior leadership
councils.
Dr. Popper's overriding accomplishment was building the Computer Resources department into a valued and respected entity within Merck and, more broadly, within the global IT community. The department
worked with the business areas to develop information strategic plans, and it delivered many critical business applications, supporting research and development, manufacturing and distribution, sales
and marketing, and corporate administration. The technology base was refreshed, and web-enabled applications became the norm, while the operational and support infrastructure was revamped. The
Computer Resources department grew from 600 to 1200 staff, in addition to nearly 1000 contractors. A new governance model was introduced which included a comprehensive business system life cycle
methodology, coupled with well-defined processes and "operating book" metrics.
Before joining Merck in October, 1991, Dr. Popper was a Partner in the Management Consulting practice of Deloitte & Touche, where he specialized in Information Technology consulting to clients in
a wide variety of industries, including banking, brokerage, insurance, retail, public sector, health care, transportation, and law. His specific interests included strategic information systems
planning, advanced technology, software development (CASE, object orientation, etc.), and image processing.
Dr. Popper received his B.A. (Magna Cum Laude, Phi Beta Kappa) and Ph.D. degrees from Harvard, in Applied Mathematics and Computer Science. He has worked as a mathematician for the National Security
Agency, a research scientist at Bell Laboratories, Director of Advanced Technology for American Express, and Vice President of Advanced Technology at Lehman Brothers Kuhn Loeb. Among his
accomplishments are: leadership in the application of microprocessors at Bell Labs, design of the first Bell Labs 8-bit microprocessor chip architecture, design of American Express' image-based
cardmember billing system, and introduction of Unix technology to Lehman Brothers. He is a member of the Advisory Board of the New York University MS in Information Systems program, a joint degree
program offered by the Stern School of Business and the Courant Institute Computer Science Department; the Advisory Board of the MIS program of Yeshiva University's Sy Syms School of Business; and
the Editorial Advisory Board of Computerworld. Two of his papers have been published by the Harvard Program on Information Resource Policy: "A Holistic Framework for IT Governance," and "Achieving
Software System Quality Via A Comprehensive Approach to Testing and Validation."