Objective

Take billions of rows of transaction level operational data from thousands of data collection points, from multiple disparate sources, and from multiple operating units; clean standardize and consolidate them into usable and consistent marketing information, and provide a SaaS delivered marketing analytics and campaign management system quickly, securely and economically.

Solution

Design the CRM solution by combining Datalytica's decades of industry specific database marketing experience, with Datalytica's campaign management tool, expressor's breakthrough data integration software, 1010data's super high performance database management system, 1010data's business intelligence tool, and BIS²'s stunning data visualization tool to form an end-to-end solution that gets the right marketing message to the right customers at precisely the right time.