Objective

Take raw transaction level data from a variety of disparate sources and centralize their cleansing and standardizatiion to ease maintainability and reduce staging.

Solution

Use and manage third party web services and define transfomation algorithms in metadata upon a high performace database by combining Datalytica's decades of industry specific data quality and ETL experience, with expressor's breakthrough data integration software, and 1010data's super high performance database management system to document, test, access and enhance all cleansing and standardization of data before it enters the marketing data warehouse.